Cloud Collection

The suspension lines are obliterated. You’ll see the molecules, the essential oils, the water – an active ingredient in this perfume. It is a living thing. Responding to atmospheric changes, it clouds and then clears again. Delighting and inspiring with its every-changing character. Summoning up the endless sensory variations of a Danish seascape.

My 8-year-old son asked me, simply, why I did it. I had to think long and hard about to answer him. I told him it was because life is about being in the moment. Following your heart, no matter what others think. Making changes yourself, instead of waiting for others to do it for you. He looked at me and said: You’re crazy, dad, but I love you anyway. 

And you know, I think he’s right. Don’t take life too seriously. Enjoy the simple things. And never forget that we only have one shot. You can have two of everything in the world except your life.

The CLOUD COLLECTION is about daring to take chances in life. Because if you don’t, you might never really live. 

Zarko Ahlmann Pavlov




Before using me, please give me a shake for about 4 seconds. You see, I’m alive like you are, and I cloud up differently depending on temperature. As a living being, I am someone – just like you are – and I need to be cared for. Please don’t store me in direct sunlight or in places where it’s too warm. Treat me well, and I’ll give you all the pleasure, adventures, love and fun was made to share.